About Us
Background
EThekwini Municipality Informal Economic Forum (EMIEF) which is a non-profit entered into a Memorandum of Agreement (MOA) with Tugela Connect Pty Ltd on 16 October 2024 mainly to establish a strategic framework for the collaboration between Tugela and EThekwini Municipality Informal Economic Forum (EMIEF). The partnership is designed to foster economic development among traders represented by EThekwini Municipality Informal Economic Forum (EMIEF) by facilitating access to organised procurement processes, enhanced financial services, and innovative technologies. The Parties aim to improve the commercial viability of traders through collective purchasing power, modern financial tools, and logistical efficiencies. The agreement formalised their roles and commitments to achieve these objectives.
On the other hand, EThekwini Municipality Informal Economic Forum (EMIEF) aims to provide a meaningful development and support service towards growing the secondary economy into viable and sustainable sector in Durban and KwaZulu Natal as a whole. The main goal is to create competitive and sustainable opportunities, which can be exploited by the sector (Small business) within the secondary economy by involving developing traders and co-operatives. EThekwini Municipality Informal Economic Forum (EMIEF) focus is on addressing constraints by lowering or removing barriers that inhibit market entry and growth for small business. The organization formulated various strategies to bring about growth and raise the standards of retailing and providing service into the economy. EThekwini Municipality Informal Economic Forum (EMIEF) is solemnly dedicated on improving the secondary sector by benefiting small business and growing them into profitable and sustainable sector.
Tugela subsequently established Traders Connect Pty Ltd a trading company mainly to ensure that the aspirations of EThekwini Municipality Informal Economic Forum (EMIEF) and Tugela Connect Pty Ltd are accomplished. The Parties intend to collaborate to promote the economic advancement of all member traders represented by EThekwini Municipality Informal Economic Forum (EMIEF). This collaboration involves the establishment of a Membership Scheme (through Traders Connect), and a Buying Group aimed at reducing costs, modernising trading operations, and providing value-added services. The city of eThekwini will be involved and assist the initiative by providing access to a central warehouse that will serve as a distribution hub for traders’ stock; further supporting the necessary infrastructure for the initiative.
Collaboration Objectives
Meet The Team
Mr Peter Barnes - Chief Executive Officer (CEO)
Background & Experience
Peter Barnes is a man whose life journey has been deeply rooted in ministry, faith, and service to people. For most of his life, he has been actively involved in church and community work, dedicating himself to uplifting others and building meaningful relationships grounded in trust, compassion, and purpose.
His years in ministry have shaped his leadership style—one centered on integrity, humility, and a genuine desire to see people grow and succeed. Peter brings a unique ability to connect with individuals from all walks of life, making him a natural bridge-builder within communities.
In the business environment, Peter has played a strong supportive and strategic role, focusing on networking, connecting people, and facilitating opportunities. His strength lies in bringing the right people together, fostering collaboration, and helping ideas turn into impactful initiatives.
As CEO of Trader Connect, Peter combines his spiritual foundation with practical business insight, ensuring that the organisation remains focused on its core mission: empowering communities, creating opportunities, and driving sustainable growth for underserved markets.
He is a leader who believes that true success is measured not only by results, but by the positive impact made in the lives of others.